Flower Arranging Workshop
Client: Lilac Summers
Audience: Adult workshop participants
Role: Workshop development, copywriting, handout, storyboard
Tools: Google Suite, Canva
Year: 2022
Design Process
For this project, I helped entrepreneur Alisa from Lilac Summers to develop a flower arranging workshop. The first thing I did was meet with Alisa to review her business goals and plan hot to best meet them. We decided to create a flower arranging workshop that would appeal to her clients. The aim was to develop a face-to-face workshop to film and use to attract new clients.
Alisa sent me a list of bullet points that outlined what she wanted participants to achieve. I organised her ideas into clear steps and wrote the copy for the handout. Then I used Canva to design the graphics.
After the face-to-face workshop, the second step was to convert the workshop into an instructional video. For this portion of the project I created a video storyboard which you can view below.